Pages with Google ads may not include:
- Adult themes in family content
- Pornography, adult or mature content
- Shocking content
- Content that threatens or advocates for harm on oneself or others
- Content that harasses, intimidates or bullies an individual or group of individuals
- Content that incites hatred against, promotes discrimination of,
or disparages an individual or group on the basis of their race or
ethnic origin, religion, disability, age, nationality, veteran status,
sexual orientation, gender, gender identity, or other characteristic
that is associated with systemic discrimination or marginalization
- Excessive profanity
- Hacking/cracking content
- Software or other content that violates the Unwanted Software Policy
- Malware or adware
- Illicit drugs and drug paraphernalia content
- Content that promotes, sells, or advertises products obtained from endangered or threatened species.
- Online sale of alcoholic beverages
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
- Sales or distribution of coursework or student essays
- Content regarding programs which compensate users for clicking
ads or offers, performing searches, surfing websites or reading emails
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
Publishers are also not permitted to place AdSense code on pages with content primarily in an
unsupported language.
Abusive experiences
Publishers may not place Google ads on sites that contain abusive experiences. See the
abusive experiences page for more information.
Authorized inventory (ads.txt)
If AdSense publishers choose to use ads.txt on their domains, those
publishers must ensure that they are included as authorized sellers of
that inventory. For more information, see
Declare who is authorized to sell your inventory with ads.txt.
Copyrighted material
AdSense publishers may not display Google ads on pages with content
protected by copyright law unless they have the necessary legal rights
to display that content. This includes pages that display copyrighted
material, pages hosting copyrighted files, or pages that provide links
driving traffic to pages that contain copyrighted material.
It is our policy to respond to notices of alleged infringement that
comply with the Digital Millennium Copyright Act (DMCA). For AdSense
publishers, if we receive a notice or otherwise have reason to believe
that your page is infringing, we may terminate your participation in the
program. You can file a counter-notification via
this form. More information about our DMCA process is available in this
blog post.
If you believe that a page which is participating in the AdSense
program is displaying your copyrighted material without the rights to do
so, please report it using this
form or by clicking on the AdChoices icon

.
Counterfeit goods
AdSense publishers may not display Google ads on webpages that offer
for sale or promote the sale of counterfeit goods. Counterfeit goods
contain a trademark or logo that is identical to or substantially
indistinguishable from the trademark of another. They mimic the brand
features of the product in an attempt to pass themselves off as a
genuine product of the brand owner.
Traffic sources
Google ads may not be placed on pages receiving traffic from certain
sources. For example, publishers may not participate in paid-to-click
programs, send unwanted emails or display ads as the result of the
action of any software application. Also, publishers using online
advertising must ensure that their pages comply with Google's
Landing Page Quality Guidelines.
To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
- Use third-party services that generate clicks or impressions
such as paid-to-click, paid-to-surf, autosurf and click-exchange
programs.
- Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
- Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
- Be loaded by any software that can trigger pop-ups, redirect
users to unwanted websites, modify browser settings or otherwise
interfere with site navigation. It is your responsibility to ensure that
no ad network or affiliate uses such methods to direct traffic to pages
that contain your AdSense code.
- Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
Ad behavior
Publishers are permitted to make modifications to the AdSense ad code
so long as those modifications do not artificially inflate ad
performance or harm advertisers. Please see
Modification of the AdSense ad code for more information.
Ad placement
Publishers are encouraged to experiment with a variety of placements
and ad formats. However, AdSense code may not be placed in inappropriate
places such as pop-ups, emails or software. Publishers must also adhere
to the policies for each product used. Please see our
ad placement policies article for more information.
Google ads, search boxes or search results may not be:
- Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
- Displayed in pop-ups or pop-unders, including where a page
containing Google ads, search boxes, or search results is loaded in a
pop-up or pop-under.
- Placed inside emails, or on pages where email messages are the primary focus.
- Placed on pages where dynamically-generated content (such as
live chat, instant messaging, or auto-refreshing comments) is the
primary focus of the page.
- Obscured by elements on a page.
- Underneath or adjacent to buttons or any other object such that
the placement of the ad interferes with a user’s typical interaction
with the app or ad.
- Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
- Placed on pages published specifically for the purpose of showing ads.
- Placed on pages whose content or URL could confuse users into
thinking it is associated with Google due to the misuse of logos,
trademarks or other brand features.
- Placed on, within or alongside other Google products or services
in a manner that violates the policies of that product or service.
Site behavior
Sites showing Google ads should be easy for users to navigate. Sites
may not change user preferences, redirect users to unwanted websites,
initiate downloads, include malware or contain pop-ups or pop-unders
that interfere with site navigation.
Technical requirements
To help you provide a quality user experience, Google has developed
technical specifications for sites displaying Google ads. We only allow
sites that comply with these technical specifications. Please review
below for detailed technical requirements:
- Use supported languages
- Google publisher products do not support all languages.
Applications for participation in these programs can be for sites with
content primarily in the following languages.
- Format requirements
- WebView
- AdSense for content (AFC) and Ad Exchange (AdX) display
ads are not supported through all WebView technologies. App developers
wishing to monetize by publishing AFC and AdX display ads through a
WebView must use one of the following supported viewing frames:
- Google AdMob and AdX in-app ads may be shown in an app
next to a WebView so long as the Google Mobile Ads SDK is in use and the
publisher is compliant with all other AdSense program policies.
Google advertising cookies
AdSense publishers must have and abide by a privacy policy that
discloses that third parties may be placing and reading cookies on your
users' browsers, or using web beacons to collect information as a result
of ad serving on your website. Learn more about
preparing your privacy policy.
Identifying users and user consent
You must not pass any information to Google:
- that Google could use or recognize as personally identifiable information; or
- that permanently identifies a particular device (such as a mobile
phone's unique device identifier if such an identifier cannot be reset).
You must not use Google AdSense to facilitate the merging of
personally identifiable information with information previously
collected as non-personally identifiable information without robust
notice of, and the user's prior affirmative (i.e., opt-in) consent to,
that merger.
For more information, please refer to
Guidance for complying with the Identifying Users Policy.
You must also comply with the
EU user consent policy.
Privacy
You must disclose clearly any data collection, sharing and usage that
takes place on any site, app or other property as a consequence of your
use of any Google advertising service. To comply with this disclosure
obligation with respect to Google’s use of data, you have the option to
display a prominent link to
How Google uses data when you use our partners’ sites or apps.
Children's Online Privacy Protection Act (COPPA)
If you implement any Google advertising service on a site or section
of a site that is covered by the Children's Online Privacy Protection
Act (COPPA), (a) you must notify Google of those sites or sections of
sites covered by COPPA using the tools found here:
https://www.google.com/webmasters/tools/coppa, or the method for apps described here:
https://firebase.google.com/docs/admob/android/targeting,
and (b) you must not use interest-based advertising (including
remarketing) to target: (i) past or current activity by users known by
you to be under the age of 13 years or (ii) past or current activity on
sites directed at users under the age of 13 years.